Overpriced for what it delivers

I expected more from this Bourbon given the price point and the hype around the category. Served on the rocks as recommended. The complexity on the palate was underwhelming compared to bottles at half the price I've enjoyed.

The premium end of this market has a lot of marketing attached to it that doesn't translate to taste. I'm not saying all expensive Bourbon is overrated — I've had transcendent examples — but this particular tier didn't justify the spend for me.