Overhyped — good but not worth the obsession

There's a lot of enthusiasm around Matcha that I find slightly excessive. It's a good drink — prepared hot it's genuinely pleasant and the energy without the crash is real. But the brewing time that enthusiasts obsess over makes less difference to the final result than they suggest.

I enjoy it regularly but don't feel the need to turn it into a hobby. Some drinks reward deep investment; for most people, a solid everyday approach to Matcha delivers 90% of the benefit for 10% of the effort.